Pipedrive vs HubSpot: which CRM fits a small sales team?

Pipedrive is a sales pipeline tool. HubSpot is a sales, marketing, and service platform. This page compares their prices, onboarding fees, and plan limits, and shows where Anvil fits as a third option.

  • Comparison
  • Updated 10 October 2026
  • Published by Anvil CRM

The short answer

Both track deals well. They split on price once a team needs forecasts, and on how much beyond sales you want from one vendor.

  • Choose Pipedrive

    If your team lives in the deal pipeline and wants email sync and automations at a mid-range price.

    Price on the Growth plan, monthly billing

    $49

    per seat / month

  • Choose HubSpot

    If you want marketing and sales from one vendor, or a free plan to start.

    Price on Sales Hub Professional, plus a $1,500 one-time onboarding fee

    $100

    per seat / month

  • Look at Anvil

    If you sell to companies and want forecasts, custom reports, and AI assistants at a lower price per user.

    Price on the Pro plan, monthly billing, no onboarding fee

    $30

    per user / month

Anvil CRM publishes this comparison. Competitor details come from each vendor's public pages, checked on the dates listed under Sources. Prices are in USD and exclude tax.

Head-to-head comparison

Pipedrive and HubSpot Sales Hub compared feature by feature
PipedriveHubSpot Sales Hub
Free planNot included: No; free trial onlyIncluded: Yes, with limited features
Entry price per user (monthly billing)$24 on Lite$15 on Starter
Email sync and automationsNeeds a higher plan: From GrowthIncluded: Email tools and basic automation from Starter
ForecastingNeeds a higher plan: Forecast reports from GrowthNeeds a higher plan: From Professional
Onboarding feeIncluded: NoneExtra cost: $1,500 one-time on Professional
ScopeSales CRM, with paid add-ons for lead capture and campaignsSales, marketing, service, and content hubs from one vendor

Product focus

  • Pipedrive

    Built around the deal pipeline

    A visual deal pipeline is the center of the product. Email sync and automations start on Growth, and lead capture and campaigns are add-ons.

  • HubSpot

    Built around connected hubs

    A free CRM that grows into sales, marketing, and service hubs. Forecasting, sequences, and custom reports start on Professional.

  • Anvil

    Built around the account record

    Connected accounts, contacts, and deals, with forecasts, custom reports, and MCP access for AI assistants on Pro. No email sync or automations.

First-year cost once a team needs forecasts

Entry plans look alike. The difference appears when the team needs forecasts: Pipedrive Growth on one side, HubSpot Sales Hub Professional and its onboarding fee on the other. Anvil Pro is shown as a third option.

First year, monthly billing

  • Pipedrive Growth$2,940
  • HubSpot Sales Hub Professional$7,500

    Includes the $1,500 one-time onboarding fee

  • Anvil Pro$1,800

For 5 users, Anvil Pro costs $1,140 less than Pipedrive Growth and $5,700 less than HubSpot Sales Hub Professional in the first year.

Team sizePipedrive GrowthHubSpot Sales Hub ProfessionalAnvil Pro
3 users$1,764$5,100$1,080
5 users$2,940$7,500$1,800
10 users$5,880$13,500$3,600

Twelve months on monthly billing. The HubSpot total includes the $1,500 onboarding fee.

All plan prices

Pipedrive

  • Pipedrive Lite

    $24per user / month

    $14 a month on annual billing

    Pipeline management; email sync and automations need Growth

  • Pipedrive Growth

    $49per user / month

    $39 a month on annual billing

    Email sync, automations, and forecast reports

HubSpot

  • HubSpot Sales Hub Starter

    $15per user / month

    $9 a month on annual billing

    Contact and deal management, basic automation, and email tools; no forecasting, sequences, or custom reports

  • HubSpot Sales Hub Professional

    $100per user / month

    $90 a month on annual billing

    Sequences, forecasting, custom reports, and workflows, plus a one-time $1,500 onboarding fee

Anvil

  • Anvil Standard

    $15per user / month

    $12.50 a month on annual billing

    Accounts, contacts, leads, deals, products, and activities, with one sales and one lead pipeline, a dashboard, and CSV import and export

  • Anvil Pro

    $30per user / month

    $25 a month on annual billing

    Multiple pipelines, advanced reports and forecasts, custom objects, custom roles, commissions, and AI assistants through MCP

USD per user per month. Pricing checked 25 September 2026 for Pipedrive and 10 October 2026 for HubSpot.

When neither is the right fit

Some B2B teams sell to a small number of companies through meetings and proposals. They need each account with its contacts and deals in one record, a forecast that follows their stages, and reports they can change. They do not need marketing hubs or outreach automation.

Anvil is built for that team. It does not sync email or run automations, so it is not a full replacement for Pipedrive Growth or HubSpot's email tools. It does give you forecasts, custom reports, custom roles, and AI assistants through MCP on Pro, at a lower price per user and with no onboarding fee.

CRMAccountsMeridian SystemsLive demo
MS

Meridian Systems

Customer

meridian.com · 3 domains

Jordan Lee
ARR

$124,800

Open deals

4

Health score

86

Next meeting

Jun 12, 2:00 PM

Active threads

9

Product usage

Strong adoption across the workspace. Pipeline, dashboards, and reports see daily use, with a recent uptick in imports and custom objects.

30-day activity

4,820

612 events in the last 7 days

Up from the prior week

Record details
Type
Customer
Lifecycle
Expansion
Status
Active
Industry
Logistics software
Region
North America - West
Renewal
Mar 9, 2027
Created
Mar 14, 2024
A live render of an Anvil account record, with its contacts, deals, and activity. Click the tabs. Nothing is saved.

Sales teams already running on Anvil

  • NYCE logo
  • PUA Labs logo
  • Afyniti logo
  • Global Chain logo
  • Virya VC logo

Questions and answers

Is Pipedrive cheaper than HubSpot?
At entry level, no. HubSpot Sales Hub Starter costs $15 per seat and Pipedrive Lite costs $24 on monthly billing. For forecasting, Pipedrive is cheaper: Growth costs $49 per seat, while HubSpot Professional costs $100 per seat plus a $1,500 onboarding fee.
Is HubSpot or Pipedrive easier to use?
Both are easy to start with for basic deal tracking. Pipedrive has fewer areas to learn because it focuses on the sales pipeline. HubSpot has more to configure because it covers marketing and service too.
What is a cheaper alternative to Pipedrive and HubSpot?
Anvil Standard costs $15 per user and Anvil Pro costs $30 per user on monthly billing, with no onboarding fee. Anvil does not sync email or run automations, so it fits teams that manage accounts and forecasts more than outreach.

Sources

  1. Pipedrive pricing page, checked 25 September 2026
  2. HubSpot Sales Hub pricing guide, checked 10 October 2026