Features compared
| Anvil Pro | HubSpot Sales Hub Professional | |
|---|---|---|
| Price per user, monthly billing | $30 | $100 |
| Price per user, annual billing | $25 | $90 |
| Onboarding fee | Included: None | Extra cost: $1,500 one-time |
| Forecasts and custom reports | Included: Included | Included: Included |
| Custom dashboards | Included: Included | Included: Included |
| Custom roles and pipeline access | Included: Included | Needs a higher plan: Advanced data access controls on Enterprise |
| AI assistants | Included: Your own ChatGPT or Claude, through MCP | Extra cost: Breeze AI, metered by HubSpot credits |
| Email sequences | Not included: Not available | Included: Included |
| Marketing tools | Not included: Not available | Extra cost: Marketing Hub, sold separately |
| What the price covers | Included: Every Anvil feature | Sales Hub; other hubs sold separately |
HubSpot prices are list prices from its Sales Hub pricing guide. HubSpot runs regional and limited-time offers, so your quote can be lower.
First-year cost by team size
The difference grows with each seat. HubSpot charges its onboarding fee before the team starts. Anvil starts with a 14-day trial and no card details.
First year, monthly billing
- HubSpot Sales Hub Professional$7,500
Includes the $1,500 one-time onboarding fee
- Anvil Pro$1,800
For 5 users, Anvil Pro costs $5,700 less than HubSpot Sales Hub Professional in the first year.
| Team size | Anvil Pro | HubSpot Sales Hub Professional | Difference |
|---|---|---|---|
| 3 users | $1,080 | $5,100 | $4,020 |
| 5 users | $1,800 | $7,500 | $5,700 |
| 10 users | $3,600 | $13,500 | $9,900 |
| 20 users | $7,200 | $25,500 | $18,300 |
Twelve months on monthly billing. The HubSpot total includes the $1,500 onboarding fee.
What Anvil Pro includes
Pro is the full product. No higher tier holds back reports, roles, or AI. Anvil Standard at $15 per user covers the core CRM for teams that do not need forecasts yet.
Pipeline and deals
- Unlimited sales and lead pipelines
- Drag-and-drop pipeline board
- Stage probabilities, forecast categories, and required fields
- Win and loss reasons, with competitors on each deal
Reporting and forecasts
- Report builder and template library
- Weighted forecasts by close month
- Custom dashboards
- Scheduled reports by email
Records and data
- Accounts, contacts, leads, deals, and products
- Custom objects and custom fields
- CSV import with duplicate review, and export
- Notes, tasks, meetings, and calls on one timeline
Team and control
- Custom roles and granular permissions
- Pipeline access for each member and role
- Audit log and deleted-record recovery
- Commission tracking on won deals
AI assistants
- Connect ChatGPT, Claude, Cursor, or Codex through MCP
- Every call runs with the member's own permissions
- Read-only or write access, set by an admin
- No AI credits to buy
Which one fits your team
Choose HubSpot if…
- You want marketing, service, and sales tools from one vendor.
- Your team sends email sequences from the CRM.
Choose Anvil if…
- You need forecasts and custom reports, and you do not want to pay Professional prices for them.
- You want every feature in one plan, with no onboarding fee and no credits.
- You want ChatGPT, Claude, or another AI assistant to work with your CRM data.
- You want a CRM your team can set up itself in an afternoon.
Moving from HubSpot to Anvil
- Step 1
Export from HubSpot
Export companies, contacts, and deals as CSV files. Leave out closed or stale records you do not want to keep.
- Step 2
Map your deal stages
Create an Anvil pipeline with one stage for each HubSpot deal stage that your team still uses.
- Step 3
Import and review matches
Import companies first, then contacts, then deals. Review the possible duplicate matches before Anvil creates records.
- Step 4
Rebuild your key report
Rebuild the forecast your team uses each week, and compare it with HubSpot before the trial ends.
Sales teams already running on Anvil
Questions and answers
- How much cheaper is Anvil than HubSpot?
- Anvil Pro costs $30 per user on monthly billing and $25 on annual billing. HubSpot Sales Hub Professional costs $100 and $90 per seat, plus a $1,500 onboarding fee. A five-person team saves $5,700 in the first year. HubSpot prices checked 10 October 2026.
- What does Anvil Pro include?
- Every Anvil feature: unlimited pipelines, forecasts, the report builder, custom dashboards, custom objects and fields, custom roles, pipeline access, the audit log, commission tracking, and AI assistants through MCP.
- Is there a smaller plan?
- Yes. Anvil Standard costs $15 per user and covers the core CRM: accounts, contacts, leads, deals, products, activities, one sales and one lead pipeline, and a dashboard. Upgrade to Pro when you need forecasts and custom reports.
- Can I move my HubSpot data to Anvil?
- Yes. Export companies, contacts, and deals from HubSpot as CSV files, then import them into Anvil. The importer shows possible duplicate matches before it creates records.
- Does Anvil replace HubSpot Marketing Hub?
- No. Anvil is a sales CRM. It does not send email campaigns or sequences, host landing pages, or run marketing automation. Keep a marketing tool for that work.
Related pages
Sources
- HubSpot Sales Hub pricing guide, checked 10 October 2026
- HubSpot pricing page, checked 10 October 2026