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Close alternative: Anvil and Close compared

Prices per user, team costs, and the difference between an outreach CRM and an account CRM, for B2B teams that sell through meetings and proposals.

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  • Comparison
  • Updated 10 October 2026
  • Published by Anvil CRM

The short answer

Close is built for high-volume calling and email outreach. Anvil is built for B2B teams that work a smaller set of accounts. For a team, Anvil costs less per user, but it has no phone, dialer, SMS, or email sending.

  • Choose Close

    If your reps make many calls or send many emails each day, and you need a dialer, SMS, or email sequences.

    Essentials. Growth costs $109 and adds the power dialer and workflows. Calling and SMS usage costs extra.

    $49

    per seat / month

  • Choose Anvil

    If you sell to a smaller set of companies through meetings and proposals, with accounts, contacts, and deals in one record.

    Anvil Standard. Anvil Pro costs $30 and adds forecasts, custom reports, custom roles, and AI assistants.

    $15

    per user / month

Anvil CRM publishes this comparison. Competitor details come from each vendor's public pages, checked on the dates listed under Sources. Prices are in USD and exclude tax.

Prices per user

Close

  • Close Solo

    $19per user / month

    $9 a month on annual billing

    One user and up to 10,000 leads, with built-in calling and email; no workflows

  • Close Essentials

    $49per user / month

    $35 a month on annual billing

    Built-in calling, SMS, and email for a team; no power dialer or workflows

  • Close Growth

    $109per user / month

    $99 a month on annual billing

    Power dialer, workflows, bulk email, leaderboards, and workflow reports; custom graphs need Scale

Anvil

  • Anvil Standard

    $15per user / month

    $12.50 a month on annual billing

    Accounts, contacts, leads, deals, products, and activities, with one sales and one lead pipeline, a dashboard, and CSV import and export

  • Anvil Pro

    $30per user / month

    $25 a month on annual billing

    Multiple pipelines, advanced reports and forecasts, custom objects, custom roles, commissions, and AI assistants through MCP

USD per user per month. Annual billing shows the monthly cost when you pay for a year in advance. Pricing checked 10 October 2026. Close bills calling and SMS usage on top of the seat price.

Monthly cost by team size

Per month, monthly billing

  • Close Essentials$245
  • Close Growth$545
  • Anvil Standard$75
  • Anvil Pro$150

For 5 users, Anvil Standard costs $170 less than Close Essentials, and Anvil Pro costs $395 less than Close Growth each month.

Team sizeAnvil StandardClose EssentialsAnvil ProClose Growth
3 users$45$147$90$327
5 users$75$245$150$545
10 users$150$490$300$1,090

Total per month for the whole team, on monthly billing, before Close calling and SMS usage.

Outreach volume or accounts

  • Close organizes work around leads and the next call or email in a queue.
  • Anvil organizes work around companies, the people at each company, and the deals you have open with them.
  • Anvil gives each pipeline stage a win probability and a forecast category, so the forecast follows your stages.
  • Anvil lets admins choose which members and roles can see each pipeline.
CRMAccountsMeridian SystemsLive demo
MS

Meridian Systems

Customer

meridian.com · 3 domains

Jordan Lee
ARR

$124,800

Open deals

4

Health score

86

Next meeting

Jun 12, 2:00 PM

Active threads

9

Product usage

Strong adoption across the workspace. Pipeline, dashboards, and reports see daily use, with a recent uptick in imports and custom objects.

30-day activity

4,820

612 events in the last 7 days

Up from the prior week

Record details
Type
Customer
Lifecycle
Expansion
Status
Active
Industry
Logistics software
Region
North America - West
Renewal
Mar 9, 2027
Created
Mar 14, 2024
A live render of an Anvil account record: the company, its people, and its deals together. Click the tabs. Nothing is saved.

Which one fits your team

Choose Close if…

  • Your reps make many calls or send many emails each day from the CRM.
  • You need a power dialer, predictive dialer, or SMS.
  • You want email sequences and workflows that run outreach for you.

Choose Anvil if…

  • You sell to a smaller set of companies through meetings and proposals.
  • You want accounts, contacts, deals, and products connected in one record.
  • You want forecasts, custom reports, and custom roles at a lower price per user.
  • You want ChatGPT, Claude, or another MCP client to work with your CRM data within each member's permissions.

Moving from Close to Anvil

  1. Step 1

    Export from Close

    Export leads, contacts, and opportunities as CSV files. A Close lead usually becomes an Anvil company.

  2. Step 2

    Recreate your stages

    Create an Anvil pipeline with one stage for each opportunity status your team still uses.

  3. Step 3

    Import and review matches

    Import companies first, then people, then deals. Review the possible duplicate matches before Anvil creates records.

  4. Step 4

    Run one pipeline review

    Review the imported pipeline with the team, fix missing owners or close dates, then decide before the trial ends.

Sales teams already running on Anvil

  • NYCE logo
  • PUA Labs logo
  • Afyniti logo
  • Global Chain logo
  • Virya VC logo

Questions and answers

Is Anvil cheaper than Close?
Yes, for teams. On monthly billing, Anvil Standard costs $15 per user against $49 for Close Essentials, and Anvil Pro costs $30 per user against $109 for Close Growth, at prices checked 10 October 2026. Close Solo is $9 a month on annual billing, but it is for one user only.
Can Anvil make calls or send email like Close?
No. Anvil does not have a built-in phone, dialer, SMS, or email sending. You log calls, meetings, emails, and tasks as activities with owners and reminders. If your team makes many calls each day from the CRM, Close is the better fit.
Can I move my Close data to Anvil?
Yes. Export your leads, contacts, and opportunities from Close as CSV files, then import them into Anvil as companies, people, and deals. The importer shows possible duplicate matches before it creates records.

Related pages

Sources

  1. Close pricing page, checked 10 October 2026