Pay for the CRM work your sales team actually needs.
Start with the core records and pipeline tools that keep deals moving. As the team grows, Anvil scales with per-user pricing and optional advanced capabilities, so your CRM can fit both your process and your budget.
What keeps the cost down
Clear pricing as your team grows
Choose the plan that suits your workflow and add users as your B2B sales team expands.
No costly spreadsheet chaos
Bring customer details, deal progress, notes, and sales activity into a single searchable system.
AI-ready CRM data
Use Anvil's MCP server with compatible assistants to work with CRM records and uncover useful next actions.
Compare Anvil CRM costs before you start a trial.
Standard
$15
per user / month, monthly billing
$150 per user / year ($12.50 monthly equivalent)
Core CRM, one sales pipeline, and one lead pipeline
Pro
$30
per user / month, monthly billing
$300 per user / year ($25 monthly equivalent)
Multiple pipelines, custom objects, advanced controls, and MCP
Enterprise
Custom
Talk to Anvil for team pricing
Teams with 20+ users or tailored requirements
USD. Pricing checked 16 September 2026. Annual billing includes two months free compared with paying the monthly rate for twelve months. The 14-day trial requires no card details, does not convert into an automatic charge, and is not a permanent free plan.
Estimate the monthly CRM line item without a sales call.
These examples use monthly billing. Annual billing lowers the effective monthly price to $12.50 per Standard user and $25 per Pro user.
Per month, monthly billing
- Anvil Standard$75
- Anvil Pro$150
| Team size | Anvil Standard | Anvil Pro |
|---|---|---|
| 1-person team | $15 | $30 |
| 5-person team | $75 | $150 |
| 10-person team | $150 | $300 |
Total per month, billed monthly.
Start with Standard; move to Pro when the process requires it.
Standard is enough when
- One sales pipeline and one lead pipeline cover the team.
- Ten custom fields per standard object capture the essentials.
- Basic dashboards, imports, exports, notes, and activities support the review cadence.
- Standard workspace administration meets the access model.
Move to Pro when
- Different motions need multiple lead or sales pipelines.
- Your process needs custom objects or additional fields.
- Managers need advanced reports, custom dashboards, roles, audit, or deleted-record recovery.
- The team is ready to connect permission-aware AI assistants through MCP.
Sales teams already running on Anvil
Questions and answers
- Is Anvil a low-cost CRM for B2B sales?
- Anvil Standard costs $15 per user when billed monthly or $150 per user when billed annually. Pro costs $30 per user monthly or $300 per user annually. Pricing grows directly with the number of users until the Enterprise tier.
- Is there a free trial?
- Yes. You can try Anvil for 14 days without entering card details.
- What does MCP integration add to an affordable CRM?
- MCP integration is a Pro capability. It lets compatible AI assistants work with CRM data within live workspace permissions, explicit OAuth scopes, and administrator-controlled read or write access.